You know what you naturally do well, 
but you're not able to produce the excellent results you want on a regular basis.

Other people mention the potential they see in you, 
but you just can't seem to become what they, and you, know you can be.

You've watched others with lesser ability move up the ladder,
but you feel stuck and unsure how to improve yourself.

As a manager, you know you have good people,
but you're not sure why they aren't contributing their best to the team.

As a leader, you know that your people are each unique,
but you haven't found a way to encourage them toward their full potential.


In these situations and more, coaching is an indispensable tool. 

Strengths-based coaching gives you a new perspective on your natural abilities, your talents, which allows for intentional development and leads to repeatable, near-perfect performance in your personal and work life.

A great coach asks powerful questions that unlock the answers already inside of you. You'll see your situations and obstacles from new angles and find the tools you already possess to move forward.

CliftonStrengths (formerly StrengthsFinder) is a dynamic tool that will make your coaching conversations even more effective and lasting. This trusted assessment will give language to what you already know you do well by naming and defining your dominant talent themes. In no time you'll be intentionally putting your skills, knowledge and experience to work as they partner with your talents to become strengths.

With a Gallup Certified Strengths Coach to help you fully understand and own your talent themes, developing your talents into strengths that produce repeatable, near-perfect outcomes time and again isn't just possible, it becomes the norm. You will excel as the best version of yourself. You will be more fulfilled at the end of each day and more energized as you move through your day.

Aptitude Strengths Coaching works with individuals and teams to develop personal talents into strengths. When you understand what makes you and your team distinctly capable, you will exceed every expectation.

Donald O. Clifton, the psychologist and business executive who created the CliftonStrengths assessment, communicated the power of knowing what we do best and developing those talents into strengths when he said,

"A leader needs to know his strengths as a carpenter knows his tools, or as a physician knows the instruments at her disposal. What great leaders have in common is that each truly knows his or her strengths -- and can call on the right strength at the right time."

Walt Disney spoke to what it looks like to be the best we can be and why it's essential for success, saying,

"Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do."

What separates great leaders from average and bad leaders is not the specific talents they naturally possess, but that they've honed their talents, turning them into strengths, and learned how to use them most effectively in every circumstance. As a result, they produce remarkable outcomes every time and in every circumstance. Partnering with a knowledgeable, skilled, strengths-based coach will allow you to turn your potential into the productivity that makes other look on in amazement. Make the decision to invest in the best version of yourself.

Offering strength-based leadership and life coaching for both individuals and teams, Aptitude Strengths Coaching is the starting point of your journey into the rest of your life -- as the best you. Our promise to you is that we will follow your ideas and unique talents toward the best paths and practices for reaching your desired outcomes.

"The thing that is really hard and really amazing is giving up on being perfect
and beginning the work of becoming yourself."

Anna Quindlen