Invest in the best version of yourself!


Gallup Certified Strengths Coaching Joshua Weitzman | (805) 708-5056


Life Coaching

Turn your talents into true strengths!

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Career Coaching

Get ahead by being your best every day!

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Team Development

All the parts at their best!

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Aptitude Strengths Coaching

Get started today! (805) 708-5056

Every journey begins with the first step. Make the call today and begin your journey toward becoming your best self.


Why Strengths?

Everyone has value. Everyone has talents.
Everyone can develop their talents into strengths.

Albert Einstein is credited with saying,

"Everybody is a genius. But if you judge a fish by its ability to climb a tree,
it will live its whole life believing that it is stupid." 

While it may not have been Einstein who actually said it, the idea of personal genius still rings true. Not everyone has genius level IQ, but everyone has the aptitude to develop their unique talents into strengths. Everybody can be the best version of themselves. By focusing on what we are made to do best, we are built up and energized by our work.
The seven principles below outline why you and your organization will benefit from Aptitude Strengths Coaching working with you to get the most out of your CliftonStrengths assessment results.

Seven principles of strengths-based coaching:

1| You are not replaceable.

There's only one you, period.
No one else has your exclusive mix of talents, skills, experience and knowledge.

2| Only talents become strengths.

Focusing on weaknesses is a waste of effort.
Developing your talents into strengths gives you a means to succeed in every situation.

3| Your skills, experience, and knowledge matter.

It's good to be different than the next person.
You bring skills, experience and knowledge to the table that only you possess.

4| People are your most valuable asset.

Even great strategies and plans fail for lack of good people.
You may be able to fill a position, but you'll never replace a good person; invest in them.

5| Known talents become utilized strengths.

What you don't know can't help you.
Grow by knowing yourself. Grow your people by helping them know themselves.

6| Teams succeed when everyone plays their best role.

Talents are the most productive way to match a person with a role.
Put the right people in the right positions; enable them to do what they do best.

7| Fulfillment comes only from being yourself.

Life's more fun when you're you.
Using your strengths leaves you fulfilled at the end of every day.

Your Unique Marriage Workshops

A Strengths-based Approach to Marriage

Are you tired of people trying to fix you? Can you do anything right? Yes and yes! It's time to focus on what is good and right about your marriage! Learn more about joining an upcoming workshop or hosting one at your church.


Aptitude (n):

     a natural ability :  TALENT 1

JOSHUA WEITZMAN | Gallup Certified Strengths Coach

I started Aptitude Strengths Coaching to help individuals and teams operate out of strengths instead of weaknesses. My desire is to see you develop and release your greatest resource -- your natural talents developed into strengths!

As a licensed pastor and non-profit board member, as well as having worked on the staff of both churches and non-profit organizations for close to twenty years, I know firsthand the struggle to implement needed change without the right people in the right roles. We often allow availability to act as a substitute for ability. In an effort to get things done, we watch staff and volunteers become discouraged as they are unintentionally set up to fail.

Developing my talents into strengths has allowed me to use strengths to navigate every area of my life; I know firsthand it works! When I coach and teach I draw upon my ability to relate at a personal level. I take the complexity out of the principles of strengths-based living, making it simple to understand and apply. We will take a clear path to the best outcomes for your most trying situations. You will become the best versions of yourself as you see your talents at work and learn how to harness your past experiences and knowledge to turn your patterns of thought, feeling, and behavior into intentional, near-perfect performance.

In short, coaching others to develop their strengths is my strengths in action.

1 "aptitude." 2017. (22 January 2017).


Aptitude Strengths Coaching clients include...

Call today. (805) 708-5056


You know what you naturally do well, 
but you're not able to produce the excellent results you want on a regular basis.

Other people mention the potential they see in you, 
but you just can't seem to become what they, and you, know you can be.

You've watched others with lesser ability move up the ladder,
but you feel stuck and unsure how to improve yourself.

As a manager, you know you have good people,
but you're not sure why they aren't contributing their best to the team.

As a leader, you know that your people are each unique,
but you haven't found a way to encourage them toward their full potential.


In these situations and more, coaching is an indispensable tool. 

Strengths-based coaching gives you a new perspective on your natural abilities, your talents, which allows for intentional development and leads to repeatable, near-perfect performance in your personal and work life.

A great coach asks powerful questions that unlock the answers already inside of you. You'll see your situations and obstacles from new angles and find the tools you already possess to move forward.

CliftonStrengths (formerly StrengthsFinder) is a dynamic tool that will make your coaching conversations even more effective and lasting. This trusted assessment will give language to what you already know you do well by naming and defining your dominant talent themes. In no time you'll be intentionally putting your skills, knowledge and experience to work as they partner with your talents to become strengths.

With a Gallup Certified Strengths Coach to help you fully understand and own your talent themes, developing your talents into strengths that produce repeatable, near-perfect outcomes time and again isn't just possible, it becomes the norm. You will excel as the best version of yourself. You will be more fulfilled at the end of each day and more energized as you move through your day.

Aptitude Strengths Coaching works with individuals and teams to develop personal talents into strengths. When you understand what makes you and your team distinctly capable, you will exceed every expectation.

Donald O. Clifton, the psychologist and business executive who created the CliftonStrengths assessment, communicated the power of knowing what we do best and developing those talents into strengths when he said,

"A leader needs to know his strengths as a carpenter knows his tools, or as a physician knows the instruments at her disposal. What great leaders have in common is that each truly knows his or her strengths -- and can call on the right strength at the right time."

Walt Disney spoke to what it looks like to be the best we can be and why it's essential for success, saying,

"Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do."

What separates great leaders from average and bad leaders is not the specific talents they naturally possess, but that they've honed their talents, turning them into strengths, and learned how to use them most effectively in every circumstance. As a result, they produce remarkable outcomes every time and in every circumstance. Partnering with a knowledgeable, skilled, strengths-based coach will allow you to turn your potential into the productivity that makes other look on in amazement. Make the decision to invest in the best version of yourself.

Offering strength-based leadership and life coaching for both individuals and teams, Aptitude Strengths Coaching is the starting point of your journey into the rest of your life -- as the best you. Our promise to you is that we will follow your ideas and unique talents toward the best paths and practices for reaching your desired outcomes.

"The thing that is really hard and really amazing is giving up on being perfect
and beginning the work of becoming yourself."

Anna Quindlen